laticrete | LarsonO'Brien Pressroom

LATICRETE Levels Up, Showcasing System-Wide Innovation at Coverings 2025

New pedestal system, waterproofing, and adhesive solutions reinforce single-source advantage

Wednesday, April 23, 2025

Wednesday, April 23, 2025, Bethany, Conn. – LATICRETE, a manufacturer of globally proven construction solutions for the building industry, will showcase its latest generation of innovative products at Coverings 2025 in Orlando, FL, reinforcing its role as the industry’s go-to brand for single-source installation systems and technical support.

LATICRETE Launches NXT® Pedestals for Elevated Exterior Floors

Precise, Next-Level Product Provides Versatility & Durability to Raised Surface Installations

Tuesday, April 15, 2025

April 15, 2025, Bethany, Conn.

LATICRETE Achieves UL Certification for Self-Leveling Underlayments

Benchmark Fire Rating Supports Safer Multifamily, Construction Projects

Tuesday, March 18, 2025

March 18, 2025, Bethany, Conn. – LATICRETE, a manufacturer of globally proven construction solutions for the building industry, has achieved UL certification for fire resistance (R38963) for several of its trusted, cement-based self-leveling underlayments.

LATICRETE to Showcase Color Prowess, Integrated System Solutions for Versatility at KBIS 2025

Color Coordination And Single Source Drives Design, Eases Logistics

Tuesday, February 18, 2025

February 18, 2025, Bethany, Conn. – LATICRETE, a manufacturer of globally proven construction solutions for the building industry, will highlight its diverse selection of colors and finishes for their extensive offering of system solutions at the 2025 Kitchen & Bath Industry Show (KBIS). The annual trade show, North America’s largest for kitchens and bath design, takes place February 25-27 in Las Vegas, NV.

LATICRETE Acquires Majority Stake in fuma-Bautec to Drive Innovation and Growth in Profile & Trim Offerings

Collaboration Between Leading Brands to Advance Global Profiles & Engineered Systems

Thursday, January 09, 2025

January 9th, 2025, Bethany, Conn. – LATICRETE, a manufacturer of globally proven construction solutions for the building industry, has acquired a majority stake in fuma-Bautec, one of the leading German profile manufacturers. Since April 2023, fuma-Bautec was the exclusive profile supplier of LATICRETE for the United States and Canada markets.

LATICRETE Expands Product Lines to Drive Functionality, Simplify Installation of Heated Flooring

New Thermostat and Underlayment Roll Size Introduced in Response to Customer Demand

Wednesday, October 30, 2024

October 30, 2024, Bethany, Conn.

LATICRETE Drives Elevated Aesthetics, Improves Installation Experience with Introduction of Custom Shower Products

New Solutions Meet Modern Construction Demands, Come with an Updated Ordering System

Tuesday, September 17, 2024

September 17, 2024, Bethany, Conn. – LATICRETE, a manufacturer of globally proven construction solutions for the building industry, is expanding its offering to provide even greater flexibility and design options with the introduction of the HYDRO BAN® Rapid Custom Shower System.

LATICRETE Launches Primer Plus as Do-It-All Solution for Customers

Premium Offering Simplifies the LATICRETE Primer Lineup, Enhances Performance, Improves Bond Strength

Tuesday, July 09, 2024

July 9, 2024, Bethany, Conn. – LATICRETE, a manufacturer of globally proven construction solutions for the building industry, is delivering enhanced reliability and greater simplicity to construction professionals with the introduction of LATICRETE® Primer Plus, an all-in-one primer solution. The latest innovation serves as a consolidation of the brand’s NXT^® Primer, SUPERCAP^® Primer Plus, and FRACTURE BAN^® Primer products.

LATICRETE Embraces Aesthetic Demands with Addition of Matte Black Finish Options for Shower Drains

New Finish Underscores Trusted Brand’s Commitment to Long-Lasting, Iconic Designs

Wednesday, May 15, 2024

May 15, 2024, Bethany, Conn. – LATICRETE, a manufacturer of globally proven construction solutions for the building industry, has announced the addition of a matte black finish option to their robust offering of coordinated color palettes. Matte Black makes its debut in low-profile shower drains, meeting the evolving consumer demand for black details in interior finishes.

LATICRETE to Showcase Leading Color Possibilities, State of Industry Panel, Motorsport Sweepstakes Launch at Coverings 2024

High-Revving Show Booth to Highlight Brand’s Color Expertise, Reward Loyal Partners and Customers, Demonstrate Industry Innovation

Friday, April 19, 2024

April 19, 2024, Bethany, Conn. – LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, will debut their new color-coordinated profiles and trims while also providing insight and perspective on the state of the tile and stone market, finishes, and more as an exhibitor at Coverings 2024 (April 22-25 at the Georgia World Congress Center in Atlanta, GA), the industry’s largest annual conference in North America.

LATICRETE & Turner Motorsport Announce Partnership for the 2024 Race Season

The 2024 SRO GT World Challenge kicks-off April 5-7 at Sonoma Raceway

Wednesday, April 10, 2024

April 10, 2024, Bethany, Conn. – LATICRETE and Turner Motorsport are excited to announce a new partnership for the upcoming 2024 SRO GT World Challenge, with LATICRETE serving as the primary sponsor for the #29 BMW M4 GT3 co-driven by Justin Rothberg and Robby Foley. The flag drops on the eight-race weekend series April 5-7 at Sonoma Raceway in California and concludes October 4-6 at the iconic Indianapolis Motor Speedway 8 hours of Indy race, giving fans and customers high-octane fun from spring through the fall.

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