New Color Visualizer Brings Improved Functionality to Metal Sales Website

LOUISVILLE, KY… Metal Sales Manufacturing Corporation, the premier supplier of metal panels for the building and construction industry, now provides customers with an online tool that allows the user to digitally view a wide variety of Metal Sales products and colors.

The new tool, called Metal Sales Color Visualizer, presents users with a menu of real examples of various building applications including residential, commercial, and agricultural. After selecting an application, users are taken to “Design Mode” and can then navigate through a simple drop-down filter system in order to select their preferred Metal Sales products and colors. Immediately upon selection, users will be presented with an image revealing their selected design options. This image can be enlarged, saved, printed, emailed, or even shared via social media.

“We are excited to offer the Metal Sales Color Visualizer because it provides an opportunity for our customers to truly envision their projects before making decisions.” says Patrick Lanning, Marketing Manager for Metal Sales. “More importantly, the tool allows us to better communicate with our customers, making the experience more efficient and enjoyable for everyone.”

This update is one of multiple recent improvements to Metal Sales’ website, www.metalsales.us.com, which was completely re-designed in 2010. The new site improves usability, making product information and architectural specifications easy to find and download. Since its release, the site has been continually updated to reflect input from customers and Metal Sales employees, demonstrating a company-wide commitment to outstanding customer service and communication.

Site features like Architect’s Corner allow users to access product specs, colors, and AutoCAD details at-a-glance in one location. The site’s Project Gallery provides images of Metal Sales products applied to recently completed buildings, and is bolstered by the News section, which provides the stories behind the projects. The new Metal Sales Color Visualizer complements the site’s Products section, which offers an overview of all Metal Sales panels, including a simple product-finder function and an efficient search toolbar.