laticrete | LarsonO'Brien Pressroom

LATICRETE Expands Product Lines to Drive Functionality, Simplify Installation of Heated Flooring

New Thermostat and Underlayment Roll Size Introduced in Response to Customer Demand

Wednesday, October 30, 2024

October 30, 2024, Bethany, Conn.

LATICRETE Drives Elevated Aesthetics, Improves Installation Experience with Introduction of Custom Shower Products

New Solutions Meet Modern Construction Demands, Come with an Updated Ordering System

Tuesday, September 17, 2024

September 17, 2024, Bethany, Conn. – LATICRETE, a manufacturer of globally proven construction solutions for the building industry, is expanding its offering to provide even greater flexibility and design options with the introduction of the HYDRO BAN® Rapid Custom Shower System.

LATICRETE Launches Primer Plus as Do-It-All Solution for Customers

Premium Offering Simplifies the LATICRETE Primer Lineup, Enhances Performance, Improves Bond Strength

Tuesday, July 09, 2024

July 9, 2024, Bethany, Conn. – LATICRETE, a manufacturer of globally proven construction solutions for the building industry, is delivering enhanced reliability and greater simplicity to construction professionals with the introduction of LATICRETE® Primer Plus, an all-in-one primer solution. The latest innovation serves as a consolidation of the brand’s NXT^® Primer, SUPERCAP^® Primer Plus, and FRACTURE BAN^® Primer products.

LATICRETE Embraces Aesthetic Demands with Addition of Matte Black Finish Options for Shower Drains

New Finish Underscores Trusted Brand’s Commitment to Long-Lasting, Iconic Designs

Wednesday, May 15, 2024

May 15, 2024, Bethany, Conn. – LATICRETE, a manufacturer of globally proven construction solutions for the building industry, has announced the addition of a matte black finish option to their robust offering of coordinated color palettes. Matte Black makes its debut in low-profile shower drains, meeting the evolving consumer demand for black details in interior finishes.

LATICRETE to Showcase Leading Color Possibilities, State of Industry Panel, Motorsport Sweepstakes Launch at Coverings 2024

High-Revving Show Booth to Highlight Brand’s Color Expertise, Reward Loyal Partners and Customers, Demonstrate Industry Innovation

Friday, April 19, 2024

April 19, 2024, Bethany, Conn. – LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, will debut their new color-coordinated profiles and trims while also providing insight and perspective on the state of the tile and stone market, finishes, and more as an exhibitor at Coverings 2024 (April 22-25 at the Georgia World Congress Center in Atlanta, GA), the industry’s largest annual conference in North America.

LATICRETE & Turner Motorsport Announce Partnership for the 2024 Race Season

The 2024 SRO GT World Challenge kicks-off April 5-7 at Sonoma Raceway

Wednesday, April 10, 2024

April 10, 2024, Bethany, Conn. – LATICRETE and Turner Motorsport are excited to announce a new partnership for the upcoming 2024 SRO GT World Challenge, with LATICRETE serving as the primary sponsor for the #29 BMW M4 GT3 co-driven by Justin Rothberg and Robby Foley. The flag drops on the eight-race weekend series April 5-7 at Sonoma Raceway in California and concludes October 4-6 at the iconic Indianapolis Motor Speedway 8 hours of Indy race, giving fans and customers high-octane fun from spring through the fall.

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